I was of the opinion that not many people would be willing to break with convention when it came to their wedding garments and would prefer to shut it away in a box for the benefit of it being used in years to come by a beloved daughter.
The whole idea has been around for some time and it even has a dedicated place on the web, here. I personally don't know where the idea came from but would be little surprised if it came from the USA or Australia, since both places, in my opinion, are the most progressive and industry changing countries on the planet when it comes to wedding photography.
When I thought about it though, it seemed a natural extension to shooting weddings the way we now do.
Gone forever are the images associated with the Monty Zucker school of wedding photography and as much as the great man was an inspiration to thousands over the years, times and tastes have moved on, with the likes of Yervant, Joe Buissink and Jeff Ascough, taking centre stage.
As much as the above mentioned are very different in approach and style they all share one thing in common: they are ambassadors for the, "here and now", within the industry.
Yervant in particular has gone further, (in my opinion), than most in changing the way we shoot and the way the final product is presented. Along with the likes of, Jerry Ghionis, and the young and extremely talented Ryan Schembri, have changed just about every aspect of the business into a veritable artform.
Without people like the above, wedding photography would still be the, "arse end", of the business.
So this is my third, "Trash the Dress" session and I must admit that it's a lot of fun at the same time as producing images that you just can't do, (for obvious reasons), on a wedding day.
This young couple had a great time during the shoot, as did I, and I think they will like some of the images from the day. Something different and a great end to a nice dress.
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